Greenpeace a multi-national powerhouse with $336 million in yearly revenues it uses to frame media coverage, shape public opinion, and drive consumer preferences

Greenpeace 2011 Annual Report states income of US$336 million on p. 47. The report states "grants and donations" in Euros as $236, 862 plus misc. income totaling $241,114 Euros which is US$336 million.

3/15/13, "Greenpeace Inc.," breakthrough.org, Matthew Nisbet

"The US$336 million-a-Year Multinational Organization Turns its Focus to the U.S. and Global South"

"As explained in its 2011 annual report, Greenpeace International serves coordinating and leadership functions for national and regional affiliates such as Greenpeace USA, Greenpeace Germany, and Greenpeace India. Its annual budget of €60 million (US$83 million) is derived from donations from its affiliates.

Even more relevant are the figures reported for Greenpeace Worldwide, which according to the annual report represents the combined budget of Greenpeace International and its affiliated national and regional organizations. In this case, Greenpeace brought in global revenues of €241 million (US$336 million) and spent approximately €159 million on program activities (US$221 million) and €77 million on fundraising (US$107 million) across countries.

To put Greenpeace’s global fundraising prowess in context: the organization’s annual revenue is equivalent to or greater than some of the world’s richest sport franchises including the  

Arsenal soccer club (US$336 million), 
Boston Red Sox (US$272 million), and 
L.A. Lakers (US$212 million).

At $336 million in global revenue and $228 million in direct program spending, Greenpeace also fares well in comparison to other globally-focused environmental organizations commonly thought to have much larger budgets. Consider that in 2011, the World Wildlife Federation brought in $238 million in revenue and spent $202 million on program activities.

Greenpeace global revenue also dwarfs that of major U.S. industry associations for year the 2009, including the  

American Petroleum Institute ($203 million) and the 
U.S. Chamber of Commerce ($214 million).

At the global level, Greenpeace employs nearly 2,200 staff, with 1,039 based in Europe and 314 in the U.S and Canada. As displayed in this graph from its annual report, Germany is the leading source of the organization’s worldwide fundraising followed by the U.S., Netherlands, and Switzerland.
 
The goal of Greenpeace over the next few years is to move beyond its supporter base in Europe, and for the organization to focus more heavily on donor recruitment and campaigns in countries of the Global South including India, China, and Brazil, as well as the United States. Greenpeace USA – which consists of partner 501C3 and C4 organizations – brought in a combined $37 million in revenue in 2010, spent $33 million on programs, and $4 million on fundraising.

Greenpeace spending is focused primarily on bolstering direct political action campaigns, pursuing strategies that mobilize activists,  

framing media coverage,
shaping public opinion, and 
driving consumer preferences. 

And all spending areas are designed to pressure corporations and government leaders.

Along with staged media events, protest activities, and social media organizing, Greenpeace also releases analyses and reports that call attention to perceived environmental risks and provide political opposition research specific to targeted industry members and their allies."...via Tom Nelson





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